1 Apr 2020

A Born Predator

Superunion partners with Prism and Team Aston Martin on launch campaign for Vantage Roadster

Our London team have collaborated with the WPP Team Aston Martin from Prism to create a launch campaign for the new Aston Martin Vantage Roadster. 

Working from the brief to capture the new Vantage as "a born predator." The films use real world footage of the car with CGI produced by the motion design studio, Mainframe. The end result captures the distinctively raw, animalistic character of the Vantage with the tagline "Beautiful won't be tamed."

The launch films will be distributed across all Aston Martin social media channels and websites.

Martin Brown, Creative Director, from Superunion said: "Aston Martin is the pinnacle of British luxury sports cars and the Vantage Roadster is evidence that the brand continues to set the creative standard for the industry. It's been a privilege to collaborate with the Aston Martin design team and Team Aston Martin from Prism to capture the essence of the car as a born predator - transporting it into an imaginary world of predators and prey."

Credits: 

Aston Martin: Gerhard Fourie (Director of Marketing and Brand Strategy), Miles Nurnberger (Director of Design)

Prism: Laura Garriga (Art Director), Cesar Garcia (Content Director), Issy Rawson (Account Manager)

Superunion: Martin Brown (Creative Director), Mairi Murdoch (Account Director)

Mainframe: Lee Walker (CGI Creative Director), Philip Archer (CGI Producer)